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CASE STUDY February 17, 2022

Customer Analytics Roadmap for a Leading Global Automotive Distributor and Retailer

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Customer Analytics Roadmap for a Leading Global Automotive Distributor and Retailer

Our client is a leading global Automotive Distributor and Retailer. The client had a siloed platform supporting only descriptive reporting across the market and no standard KPI definitions. They did not have a customer analytics roadmap in place.

The client wanted to analyze their existing processes and data infrastructure to:

  • Discover opportunity areas in advanced analytics
  • Identify quick wins to showcase value to stakeholders
  • Identify optimal data infrastructure and analytics roadmap

Challenges

  • Siloed Data and only descriptive dashboards largely containing lag indicators
  • No clarity on analytics strategy and planning leading to delayed decision making
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