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- Telecom player significantly improved campaign engagement with propensity modeling
CASE STUDY May 3, 2023
Telecom player significantly improved campaign engagement with propensity modeling
CASE STUDY May 3, 2023
Our client, a Full-Service Wireless Carrier and Telecommunication company, sought an ML-driven solution to enhance customer engagement. They run diverse campaigns such as additional connections, and device upgrades through various channels (email, SMS, etc.).
Our ML solution facilitated targeted insights, capturing 80% of probable email recipients. Key drivers of customer engagement were identified, while deep customer-level analyses offered valuable insights on engagement and deviations. Customer targeting was refined by evaluating top deciles, enhancing overall engagement strategies.
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