Blog Tags: Data-driven Product Development
AI in Beauty: Decoding Customer Preferences with the Power of Affinity Embeddings
The beauty industry is leveraging AI and machine learning to transform how brands understand and serve customers. This blog explores how Customer Product Affinity Embedding is revolutionizing personalized shopping experiences by mapping customer preferences to product characteristics. By integrating data from multiple touchpoints — purchase history, social media, and more — this approach enables hyper-personalized recommendations, smart substitutions, and targeted campaigns.
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