Blog Industry: CPG
How AI can help CPG companies unlock real value through in-store trade promotions
In the competitive retail sphere, Consumer Packaged Goods (CPG) companies use in-store trade promotions to increase sales. However, the success rate of these promotions is often inconsistent. By employing AI and data analytics, companies can gain valuable insights into consumer behavior, enabling more effective promotional strategies and improved ROI.
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Why Self-Service BI is Important in an Agile Business Scenario
Self-service BI empowers business users to independently query, visualize, and analyze data, fostering a data-driven culture through accessible learning resources. Read how organizations can harness it towards informed decision-making and collaboration among multiple stakeholders, ultimately enhancing communication channels and data utilization.
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How Tiger’s Data Quality Framework unlocks Improvements in Data Quality
Accurate data is crucial for informed decisions. Organizations must set clear data quality objectives, implement early data quality processes, and deploy IT solutions aligned with business goals to achieve this. Read how utilizing the Tiger Data Quality framework for automation can help enhance efficiency and eliminate manual data quality checks for better outcomes.
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Why India-Targeted AI Matters: Exploring Opportunities and Challenges
The scope for AI-focused innovation is tremendous, given India’s status as one of the fastest-growing economies with the second-largest population globally. Explore the challenges and opportunities for AI in India.
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Achieve Accuracy in Data-Driven Decision-Making with A/B Testing Done Right
How can A/B tests guide DevOps teams in scaling the best solutions? This data-driven approach helps leadership to make decisions based on real customer responses, ensuring efficient solutions and informed choices. Read more to find out how to do it right.
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CPG Analytics of Today: What Are the Top 5 Current Priorities?
Explore the challenges and opportunities faced by the CPG industry through key trends like demographic shifts, e-commerce growth, and analytics-driven decision-making. Unravel critical areas for CPG manufacturers, such as e-commerce, trade spend effectiveness, pricing, marketing effectiveness, and more.
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Building Data Engineering Solutions: A Step-by-Step Guide with AWS
In this article, delve into the intricacies of an AWS-based Analytics pipeline. Learn to apply this design thinking to tackle similar challenges you might encounter and in order to streamline data workflows.
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Trade Promotions and CPG Analytics: How to Unlock True Success
Explore the dynamic world of CPG and see how trade promotions play a critical role. Discover how trade promotion optimization analytics is transforming CPG trade promotions with predictive models, key metrics, and strategies to understand consumer behavior, optimize promotional spend, and more.
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Unleash the Force of Sales: How CPG Teams Can Thrive
Discover why sales force effectiveness is critical for CPG manufacturers and how data plays a major role in the process. Uncover the data-led secrets to optimizing sales teams – from simplifying workflows and personalizing strategies to understanding performance metrics and leveraging best practices to empower sales reps.
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