CASE STUDY April 26, 2024
The client, a prominent Indian media conglomerate sought to revolutionize its programming and advertising strategies. With a focus on leveraging user viewing behavior data, the conglomerate aimed to harness monetization intelligence for enhanced ad solutions. The challenge lay in optimizing their TV ad plan and making informed ad quotation decisions amidst diverse data sources and scalability concerns. Discover how Tiger Analytics devised a comprehensive solution leveraging Google Cloud Platform (GCP) to address the client’s challenges effectively.
The deployment of Tiger’s solution produced significant changes for the client, resulting in transformative outcomes. Leveraging AI-driven text and voice analytics, the client’s customer call center operations were enhanced, enabling optimized TV ad planning and intelligent ad quotation decisions. The highly scalable and accurate solution empowered the client to generate better revenue by delivering ads at the appropriate time, ultimately driving business growth and enhancing monetization capabilities.
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