Our precision marketing capabilities help CPG companies channelize their media investments and develop more targeted marketing campaigns by building enhanced first-party data assets using new and emerging data sources.
The consumer products goods (CPG) industry no longer views AI and analytics as simply a part of digitization but as strategic enablers of organizational capabilities. AI and analytics solutions help companies connect better with information-age customers by optimizing product information and inventory management. In addition, they assist in building a resilient supply chain and help gain a better understanding of evolving customer behavior and needs.
Tiger Analytics augments CPG organizations’ efforts to improve operational efficiencies and help realize maximum value by leveraging AI/ML complemented with simulation capabilities.