Tiger Analytics’ TPOptimizer is a sophisticated solution that helps CPG companies with their trade promotions optimization. Conventional products in this space often end up with suboptimal recommendations because of limited capabilities around:
- Estimating true lift after accounting for pantry effects, within-box, and cross-box cannibalization
- Optimizing calendar spend for increased sales, margin, or ROI
- Predictive features
Tiger Analytics’ TPOptimizer takes care of all the above and has a very intuitive user interface that takes the cognitive load off the users.
Tiger Analytics’ TPOptimizer is a sophisticated solution that helps CPG companies with their trade promotions optimization. Conventional products in this space often end up with suboptimal recommendations because of limited capabilities around:
- Estimating true lift after accounting for pantry effects, within-box, and cross-box cannibalization
- Optimizing calendar spend for increased sales, margin, or ROI
- Predictive features
Tiger Analytics’ TPOptimizer takes care of all the above and has a very intuitive user interface that takes the cognitive load off the users.
