A couple of us belted out popular perceptions and stereotypes as cars passed by the café outside the Tiger Analytics office. 

Red Corvette : Mid-life crisis

Lincoln Town Car : An elderly gentleman

Volvo : A safety paranoid

This got us thinking if there are certain personality traits associated with popular mainstream cars. Are there quantifiable differences between people with preference for an American classic vs. Japansese reliability vs. German engineering? 

To answer this question, we let loose our algorithms to crawl through social media, crunching data from thousands of users in the US, looking for statistically significant associations between ownership of specific car brands and interests of people. Our algorithms indeed uncovered some interesting patterns. 

In this post, let's look at the differences in the movie preferences among various car owners:

While movies like Avatar, Toy Story, and Harry Potter were popular among everyone, we noticed some distinct patterns in the data. There were disproportionate preferences for specific types of movies among owners of various cars.

Toyota          : Romantic or Animation movies like Dirty Dancing, Finding Nemo, Despicable Me, etc.
Ford              : Action or Adventure movies like Iron man, Batman, Transformers, etc.
Volkswagen     : Dramas or Thrillers like Inception, Fight Club, and Boondock Saints, etc.

These preferences might be a result of various factors – the brands’ specific offerings and positioning, which might appeal to certain demographics and life-stages. This deeper relationship likely manifests itself as preferences for specific types of movies. We’ll leave it to the reader to draw those conclusions.

So going by the social media data, you can expect to see more Fords in the parking lot if you are headed to watch Star Trek Into Dark this summer. If you are an ad agency considering product placement for the new VW Jetta, you might want to go with the thrillers.

By: Khyati Bheda and Pradeep Gulipalli


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