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CASE STUDY February 22, 2022

Predictive analytics-based next best recommendations to deliver €1.6Mn value

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Tiger Analytics developed a predictive analytics-driven modeling framework that identified the Next Best Products during inbound interactions, boosting product uptake and revenue. The framework helped automate target selection for multiple simultaneous campaigns, optimizing marketing efficiency. Personalized recommendations ensured a high propensity for product purchase, driving customer satisfaction and growth…

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